
Nike by TWIN
Josh and Jonathan Baker (TWIN) have just shot a stirring piece for Nike through AKQA. The film is in part, a profile of Russian footballer Kirill Laptev, who came from the Korobka (literally translates as “box”, these are small caged football courts found all around Moscow and beyond) to win the Nike Chance competition, and subsequently, sign to a pro Swedish football team. In turn, the film acts as a call to arms for all young Moscow kids to prove their judges wrong, and rise up out of the Korobka to become champions.
Watch the film here